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The video garnered MTV's attention and was awarded the best video of 2003 at the MTV Europe Music Awards.
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The band's third video, 'untitled 1' (aka vaka), was directed by the highly respected Italian director and photographer Floria Sigismondi, and was released in february 2003. The second video, for viðrar vel til loftárása, was released in september 2001. the band's first video, svefn-g-englar, was released in june 2000. The band produced three videos from the first three albums two for songs from ágætis byrjun and one from ( ). At this point in their career, Sigur Rós had now sold over one million records worldwide.
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The first track from the album was released as a single in may 2003 and reached the #9 spot in America's Nielsen chart. The album sold well and even reached #52 on the American billboard chart. Sigur Rós released their third album in october 2002, entitled ( ), which came out to favourable reviews around the world. perhaps due to the hype in the american media, the shows were attended by many big name celebrities, somewhat to the band's bemusement. the band toured North America for the first time in april and may 2001, and the vast majority of the dates sold out straight away. large quantities of cash were offered, although in the end the band chose the deal which gave them most artistic freedom. this resulted in a frantic hunt by major US labels to secure the rights to their material in the states. The band attracted a huge critical acclaim throughout the world in the second half of 2000, particularly in America. The album was originally released only in Iceland, but was discovered by Brighton's Fatcat records, who snapped the band up and released the album in the UK in august 2000. The band really found their feet with their second album, the masterpiece that is Ágætis byrjun (a good beginning). The first album, recently given a worldwide release for the first time, is called von (hope). they were later joined by Kjartan and when Ágúst left the band after the recording of Ágætis Byrjun in order to pursue a career in graphic design, he was replaced by Orri in 1999. The band were formed by Jónsi, Georg and original drummer Ágúst Ævar Gunnarssoin 1994.